My great uncle owns a small Hallmark store in Chicago. It’s one of those personally owned franchise stores and he’s worked really hard to keep it going over the years. He’s been in business for over forty years! That’s amazing for a small business owner. He credits his family for chipping in when he needed all the help he could get in the beginning, but it might be something else, too.
My great uncle is a smart man. When he began his business over forty years ago, he had a great mind for advertising. He printed up flyers on matte paper and put them on cars to announce sales, specials, and holiday deals. He plastered them all over the little town of Aurora, Illinois, and people came! But he didn’t stop there. During the winter holidays (arguably the busiest time for Hallmark) he would use large format paper to print huge banners for the front of his store or inside the store to mark the ornament section or the holiday cards. He usually let his daughter (who the store is named after) color little pictures on the banners just to add a little touch of holiday family love into it.
So yes, the entrepreneurship of my great uncle is to be celebrated. He’s a smart businessman, but he also needed the help of paper to get him there.










